As a fast-growing international mother and baby care products manufacturing company based in Singapore, Fitson Sdn Bhd has set up their first main production line in I-Park, Senai Airport City, Johor Bahru.

Through an in-depth study as well as discussion with Fitson’s product designers, light colour woods are deemed appropriate to set an uncluttered interior tone, contrasted by black colour display case which focus are drawn to. The main cases in the middle promote the essential items for mother and baby care, showcasing Fitson’s pride and confidence in supplying high-quality products. Moving into internal office areas, colours of some furniture lean towards brighter tone, suggesting a sense of playfulness. The result is an interior experience expressing the purity and innocence of newborn babies, which is the key aspect of Fitson’s brand identity.